Our Brand

Created by women, for women.  





Feminine, natural designs are the foundation of Olympia Etal’s collections. We create high-quality essentials for women that transcend season. We believe in making things well. We use natural materials, requiring less toxic chemicals for dyeing and processing. More than this, we believe in keeping our work small-scale. We produce fewer, more thoughtfully crafted pieces with intention. Every item is an essential, a wearable part of the modern woman’s everyday life. Our hope is that these pieces will live in your wardrobe for years to come. Quality over excess, always. 




  Feminine, tiered dresses. 




Kaili Scheer, Founder & Designer


Born and raised in Maui, Kaili is the daughter of an artist mother and father.  She studied design and visual merchandising in San Francisco, working at Louis Vuitton and interning at Saks Fifth Avenue and Anthropologie before realizing her goal was to work for herself. In 2012 she launched her clothing line Olympia Activewear with a small collection of elevated activewear pieces that immediately caught the attention of the fashion press. Her signature eye and modern treatment of the feminine wardrobe has garnered a loyal following.


The birth of her son River led to the label’s evolution and foray into ready-to-wear. Motherhood inspired the creation of carefully assembled wardrobe pieces for everyday life, made of natural fibers with feminine silhouettes and ease of fit and form. Olympia’s signature dresses and elevated classics exude a simplicity and effortlessness.



With son, River.
Kaili Photographs the Summer '20 Collection.